This originally appeared in MunichNOW, which you can find here:
The Media’s ‘Silly Season’ is Upon us – What the Germans call the Sommerloch
We have entered what the Germans call the Sommerloch, which is yet another example of a German word for a situation that we did not even know was needed. Directly translated, this is the ‘summer hole‘, but for some it is more colloquially referred to as the media’s ‘silly season‘.
To fully understand this phenomenon, one first has to understand that many Europeans are on holiday for the entire month of August. Small shops are closed and getting a craftsman to do even the smallest job is inconceivable. Politicians are far away from their constituents, and as a result, there is little traditional news to report . Because these newsmakers are absent, journalists are left to write about topics that would not normally make it into the news.
Several years ago, a lot of both real and virtual ink was spilled to describe Yvonne the wild cow which had miraculously escaped from a slaughterhouse in Upper Bavaria. A few years previously, there was an octopus who could accurately predict World Cup game winners.
One of the most recent examples of such stories we read only last week on the German news site Focus Online. We were alerted to the plans that some Swiss had to annex regions of Southern Germany; culturally and philosophically, the southerners are far more aligned with the Swiss than with Northern Germany, after all.
These feel-good stories would perhaps otherwise be mentioned in the local section of a regional paper, but for a few weeks in the summer they receive unexpected national and even international exposure. Whether this is proper news is debatable at best – and certainly laughable.
In English, we might say that we are having a slow news day. In this case, we have an entire season of it. In Germany, we are right in the middle of the Sommerloch.